Retail Project on Pizza Hut Essay Example for Free

Retail Project on Pizza Hut Essay Pizza Hut is one of the flagship brands of Yum! Restaurant Int. which also has KFC, Taco Bell, AW and Long John Silver’s under its umbrella. It is the world’s largest pizza chain with over 12,500 restaurants across 91 countries. Pizza Hut was started in 1958, by two brothers Frank and Dan Carney in Wichita, Kansas. They had the idea to open a pizza parlor. They borrowed $600 from their mother, and opened the very first Pizza Hut. In 1959, the first franchise unit opened in Topeka, Kansas. Almost ten years later, Pizza Hut was serving one million customers a week in their 310 locations. In 1970, Pizza Hut was put on the New York Stock Exchange under the ticker symbol PIZ. In 1986, Pizza Hut introduced delivery service, something no other restaurant was doing. By the 1990s Pizza Hut sales had reached $4 billion worldwide. In 1998, Pizza Hut celebrated their 40th anniversary, and launched their famous campaign The Best Pizzas Under One Roof. In 1996, Pizza Hut sales in the United States were over $5 million. The first Indian outlet was opened in June 1996 in Bangalore. In India, Pizza Hut has 139 restaurants across 36 cities. Pizza Hut has been voted the â€Å"best family restaurant† for the second year running at the 2007 Tommy’s Parent Friendly Awards. Pizza Hut is known for quality, innovation and category leadership. 2 RETAIL ENVIRONMENT Out of all the existing pizza chains such as Dominos, Smokin Joe’s, Papa John’s, Pizza Corner, U. S Pizza, Pizza Hut has a dominating market share of 48% of the total market share. However, this forced competitors to look for new methods of increasing their customer bases. They all try to come up with some newer, bigger, better pizza for a low price. But Pizza Hut has always had the first mover advantage. Their marketing strategy in the past has always been to be the first. One of their main strategies, that they still follow today is the diversification of the products they offer. The market has become greatly competitive and the customer has become more discerning and adventurous. This however has not affected Pizza Huts comfortable reign over the Indian pizza industry and the ever increasing number of loyal customers who have made it possible for Pizza Hut to aggressively extend its presence. Pizza Hut is always adding something new to their menu, trying to reach new markets. For example, in 1992 the famous buffet was launched in Pizza Hut restaurants worldwide. They were trying to offer many different food items for customers who didnt necessarily want pizza. Another strategy they used in the past and are still using is the diversification of their pizzas. Pizza Hut is always trying to make a pizza into something slightly different so that customers will think it’s a whole new product. E. g., in 1983, Pizza Hut introduced Pan Pizza, which had a guarantee of being ready to eat in 5 minutes when dining at Pizza Hut restaurants. In 1993, they introduced the BigFoot, which was two square feet of pizza cut into 21 slices. In 1995, they introduced Stuffed Crust Pizza, where the crust would be filled with cheese. Currently, they are marketing The Big New Yorker, trying to bring the famous New York style pizza to the whole country. 3 POSITIONING Pizza Hut was among the first multinational brands to enter the food retail sector in India. When the first Pizza Hut restaurant opened in Bangalore the quick service industry was at a nascent stage and the pizza category was dominated by a sole regional player who had a marginal presence. Pizza Hut went on to play a significant role in pioneering and developing this category in India. Worldwide and in India, Pizza Hut has come to become synonymous with the best pizzas under one roof. This is because at Pizza Hut the belief is that every pizza has its own magic, thus making it a destination product – which everyone seeks. It is this belief that has ignited the passion to create, innovate and serve the finest product the industry has to offer, while setting standards for others to strive to replicate. Pizza Hut is committed to providing uncompromising product quality, offering customers the highest value for money and giving service that is warm, friendly and personal. A critical factor in Pizza Huts success has been its unique dining experience. Crewmembers at Pizza Hut strive each day to provide customer mania the kind of service that ensures that every visit of the customer is a memorable one. Pizza Huts constant endeavor to provide extra value – whether it is pizzas which are available to suit every price range, new promotions or the introduction of innovative product ranges that puts a Yum on every customers face has allowed it to increase its presence in India to the current 139 restaurants across 36 cities. 4 MARKETING STRATEGY Pizza Hut’s marketing strategy is very simple: â€Å"we want to satisfy our customer by offering them the best. † Pizza Hut has always valued customer service and satisfaction. In 1995, Pizza Hut began two customer satisfaction programs: a 1-800 number customer hotline, and a customer call-back program. These were implemented to make sure their customers were happy, and always wanted to return. Another big strength and even a competitive advantage is the fact that they have a full service restaurant as well as delivery services. Most of Pizza Huts competitors do not have restaurants. Because of the restaurant, Pizza Hut can market to different segments that other pizza chains cannot. For example, Pizza Hut can market to families much easier than Dominos or Little Caesars. Pizza Hut offers a sit-down, conversational type restaurant where families can take their children for birthday parties for example. Pizza Huts broad selection of products also makes it easier for them to market to different market segments. The other two strategies followed by Pizza Hut is C. H. A. M. P. S (Cleanliness, Hospitality, Accuracy, Maintenance, Product quality and Speed) and 3F’s (Fun, Friendly and Familiar). These two strategies have really helped Pizza hut to evolve out as a market leader with a competitive advantage. 5 PRODUCT ASSORTMENT Pizza Hut will offer a new product called The Extreme pizza. The Extreme is a twenty-inch pizza with twice as much cheese and toppings as Pizza Huts other pizzas. This new pizza will have many different competitive advantages. The first competitive advantage of The Extreme is that it is the largest pizza on the market. No other pizza restaurant offers a twenty-inch pizza. The second competitive advantage is that it has more cheese and toppings than any other pizza on the market. Another competitive advantage is the Pizza Hut brand name. Pizza Hut has built a brand name that means quality products and services. Since Pizza Hut will be introducing The Extreme, customers will automatically think this is a high quality product. The final competitive advantage is that this product will be the first pizza to target Americas youth. The Extreme pizza will target Generation X and Generation Y or people between the ages of 12 and 30. This market purchases a lot of pizza each year, but very few pizza restaurants actually target them. The Extreme will be introduced on Super Bowl Sunday, 2001. During the introduction stage of the product life cycle, Pizza Hut will try to establish a market for the product and persuade early adopters to buy. During the growth stage, Pizza Hut will try to build sales and develop a preference for the product. Pizza Hut will try to seek differentiation during the maturity stage. The Extreme is expected to begin to decline after one year on the market. 6 PRICE POSITIONING In the past, Pizza Hut has successfully used the high/low pricing strategy when setting the retail price of its products. The high/low retail pricing strategy allows Pizza Hut to charge a price that is above the competition, but also promote frequent sales to lower the price below them. The retail price of The Extreme pizza should be set at $9. 99, which is higher than Pizza Huts competitors. Several sales promotions and coupons will be used to lower the price below those competitors. Since both Pizza Hut and the beverage Mountain Dew are Pepsi subsidiaries, bundle pricing will be used. Customers can purchase The Extreme for $9. 99 and receive a two-liter bottle of Mountain Dew for free. Pizza Hut will be able to sell two products together at a single price to suggest a good value. The high/low pricing strategy has several advantages. First, this pricing strategy will help segment the market. Different groups of customers are willing to pay different prices for the same product. Pizza Hut can sell The Extreme to the customers who will pay the higher price to be the first to buy and also to the bargain hunters. The high/low pricing strategy will also create excitement. Customers will be able to try something new when they purchase The Extreme and this exciting experience may bring those customers back to purchase other products. Finally, this strategy will emphasize product and service quality. Pizza Hut sets a high initial price for its products to send a signal to customers that its products are quality and the service is excellent. 7 CUSTOMER PROFILE This target profile provides a comparison of Pizza Hut’s customers compared to: a) Total Population 14+ b) Total Purchased from Fast Food Places/Restaurants in the Last 4 Weeks. This target profile provides you with instant access to some of the worlds most insightful, robust consumer research, with unmatched accuracy, integrity and sheer power. Armed with a complete picture of your customers or your competitor’s customers, you are in the best position to fine tune you product strategy, focus your communication, and thereby optimize your marketing budget. Don’t rely on unconfirmed reports; buy this target profile to get all that data, over 400 variables, everything from attitudes and activities to media consumption. 8 CONSUMER PULL FACTORS †¢A critical factor in Pizza Huts success has been a menu that has constantly evolved and expanded to cater to the changing needs and specific preferences of customers in different parts of the world. In having understood the pulse of the customers in India, Pizza Hut has clearly established itself as a brand with an Indian heart. †¢Besides offering an extensive range of vegetarian pizzas, it was the first pizza chain to open a 100% vegetarian restaurant in India in Surat and later in Ahmedabad and Chowpatty, where it offers a Jain menu sans all root-based ingredients. †¢Over the years Pizza Hut has also developed and successfully introduced a range of products especially suited to the Indian palate. These products like Chicken Tikka, Spicy Korma, Spicy Paneer and the Masala and Tandoori pizzas have been a tremendous success. What has also given Pizza Hut a competitive edge is that in addition to an extensive range of internationally renowned pizzas like The Italian, the proprietary Pan Pizza and Stuffed Crust, in India the menu offers the option of a complete meal. It includes appetizers, a Salad Bar where the customers can make their own fresh salads, a range of soups, pastas and desserts. †¢Pizza Hut has a unique tradition. A bell hangs at each Pizza Hut restaurant, which is rung by customers who as they leave wish to thank the servers for yet another memorable visit. 9 COMPARISION 10 LONG TERM PROGNOSIS. With competition being so strong in this industry the threat of imitation products will surely be a problem to be dealt with. Pizza Hut will however have the first mover advantage with this product. With the entry of imitation products into the market, Pizza Hut will have to adjust its mixes to accommodate change. The promotions may have to be bigger and better than the competition, or the product may need to be altered to give it that little bit of an edge over the competition. For example stuffing the crust with cheese or giving a free topping with the purchase would help give Pizza Hut an edge over the competition. Pizza Hut is moving beyond big cities. While consolidating its presence in the metropolitans, this aggressive expansion will involve Pizza Hut entering smaller cities like Cochi, Nasik, Bhubaneswar, Lucknow and Madurai . It is strengthening its roots in the Indian market by tying up with local and popular brands such as Reliance Communication. Apart from this it is also developing local supply chain. Basically, Pizza Hut will need to remain flexible in the maturity stages of the product life cycle in an attempt to continue to be the market leader. Overall, this is a product that is not much unlike any of the other new pizzas that Pizza Hut has introduced. What makes this new product so exciting is the marketing plan that is directing the product at a new segment. We are taking a large pizza with a lot of toppings and marketing it as an Extreme Pizza to a generation of younger adults that are consumed by this marketing tool. This is what will make this a success. The mix of promotion and advertising we will be using will target a very profitable.

Womens Rights Movement in the US Essay -- essays research papers

Women rights Throughout the years of marriage and relationships there has been many changes towards the different roles that men and women play. Over this time though there are also things that have remained the same. The male female relationship has always had a type of â€Å"guidelines†. Over the past forty years these guidelines have become less and less followed.   Ã‚  Ã‚  Ã‚  Ã‚  Men and women’s attitudes towards each other are something that has always, for the most part, remained the same. For all of time men have been the seekers. It is a mans job to find himself a partner. Women get to wait and choose who they accept and who they decline. For example men have always asked women to dances or social events. This has come from males being the dominate gender in society.   Ã‚  Ã‚  Ã‚  Ã‚  The roles that men and women play in relationships are something that has changed. Up until recently the roles of a relationship were always pretty much the same. Males were viewed as the dominate figure in the relationship or in the family. It was the job of the male to provide for the family, whether it was hunting for food or having a good job. The male was seen as the head of the family and would provide discipline to the children. On other hand the mother was the care taker. She would be the one to stay home with the kids and not work. The female would provide for the family by cooking and cleaning and taking care of the house. This is the way that society had w... Women's Rights Movement in the US Essay -- essays research papers Women rights Throughout the years of marriage and relationships there has been many changes towards the different roles that men and women play. Over this time though there are also things that have remained the same. The male female relationship has always had a type of â€Å"guidelines†. Over the past forty years these guidelines have become less and less followed.   Ã‚  Ã‚  Ã‚  Ã‚  Men and women’s attitudes towards each other are something that has always, for the most part, remained the same. For all of time men have been the seekers. It is a mans job to find himself a partner. Women get to wait and choose who they accept and who they decline. For example men have always asked women to dances or social events. This has come from males being the dominate gender in society.   Ã‚  Ã‚  Ã‚  Ã‚  The roles that men and women play in relationships are something that has changed. Up until recently the roles of a relationship were always pretty much the same. Males were viewed as the dominate figure in the relationship or in the family. It was the job of the male to provide for the family, whether it was hunting for food or having a good job. The male was seen as the head of the family and would provide discipline to the children. On other hand the mother was the care taker. She would be the one to stay home with the kids and not work. The female would provide for the family by cooking and cleaning and taking care of the house. This is the way that society had w...

Marketing Reflection Paper Essay

Marketing is a major component for most business in the United States but is only just beginning to take hold in the healthcare field. Within the healthcare arena the concepts of marketing has taken a long time to develop. In the late 1970s Evanston Hospital in Illinois was the first hospital to hire a marketing person for healthcare. We are now in the early 21st Century and healthcare marketing is going full steam ahead. The purpose of this essay is to examine some of the healthcare marketing techniques and its possible impact on healthcare workers. General OpinionI have only been working in the healthcare industry for about seven years. Of the seven years, I worked five of them in one large medical center in a local town. Marketing was never a part of my vocabulary until recently. I honestly didn’t pay too much attention to advertising campaigns until I started working for Saint Francis Medical Center in Cape Girardeau, Missouri. Mass communication was and still is a major marketing technique that Saint Francis uses. A day doesn’t goes by that you will not see the â€Å"Medical Minute† spot on the local television stations. Shortly after Saint Francis started using this technique, three other local hospitals developed their own television campaigns. Even though some people may get tired of the constant bombardment of these TV commercials, I believe that they may save lives as well as promote more business for the hospitals. As quoted by Wagner, Fleming, Mangold, and Laforge (1994), a 46-year old male wrote to a local hospital thanking them for saving his life through their TV campaign on the signs of heart attacks. From this campaign, this individual was able to identify that he was having a heart attack at which time he went straight to the emergency room. Another technique that Saint Francis used was the â€Å"We Care† campaigns. According to Beckham (2001) the â€Å"We Care† campaign was listed under the section â€Å"What Hasn’t Worked† of his article. Beckham claimed that consumers are more concerned with competence and results than whether the hospital cares or not. In my opinion, I would have to agree with this concept. Yes, Saint Francis did care, but is the service good? I believe that the TV campaigns are more successful as a marketing tool than wearing buttons reading â€Å"We Care.†Are Current Marketing Techniques Affecting Consumer  Trends?The answer to this question is hard to pin down at this point in my current opinion. According to Beckham (2001), some marketing strategies worked better than others. Positioning is one technique where an organization/hospital creates an image of clinical competence. Becham claimed that â€Å"positioning required more than advertising and facilities: there had to be underlying capabilities, and evidence, to back up the claims.† Another technique that Becham outlined in his article was â€Å"Missionary Work,† which is used when a physician cannot compete with his local hospital physicians and goes out into the countryside and builds relationships with the primary care physicians for referrals. This proved to be a successful technique being used. I do believe that the new techniques such as the ones mentioned above have or will affect consumer trends. The technique that I believe affects the most is the missionary work technique. There was a time when consumers believed that the only healthcare available to them was the primary care physician within their small countryside communities. Now with the relationships that are being built between the local physicians and the small countryside physicians, more specialized healthcare can be offered/provided to the citizens of these small communities. Thus, the trend of only using the local hometown physician has changed. Negative Impact on Healthcare WorkersI am sure some healthcares workers can be found that do not believe there is a negative impact from the techniques being used within healthcare. However, I believe there are some. Take for instance the technique outlined by (Wagner, Fleming, Mangold, & Laforge, 1994) of the marketing technique of building image and not on increasing demand for services. The negative impact that could be realized here is losing consumer business because consumers want to know more about the services provided to meet their needs than the hospital image. One hospital was quoted as having to shut its doors because of this type of marketing technique. The impact here is loss of jobs for the staff members of the hospital. A positive impact would be due to the technique that was listed as under the  sub-title â€Å"What Worked† in the article written by Beckham (2001). When the techniques work, everyone benefits because the consumer is satisfied and will continue to use the services, as well as, refer their friends to the hospital/clinic. ConclusionUnlike prior to the late 1970s marketing is now considered one the most important aspects of healthcare. There are many marketing techniques used today in which some have proven to work and others not so well. The main point to remember is there has to be a complete understanding of the background and foundation that identifies the importance of marketing. The right people need to be hired as marketing staff. If the wrong person is selected, not only will business fail, but healthcare workers would be affected as well. Marketing is good, it just has be worked properly for all to benefit from it. References Beckham, C. (2001, Jul/Aug). 20 years of healthcare marketing. Health Forum Journal, 44(4), 37-40. Retrieved June 29, 2008, from ProQuest database. Wagner, H. C., Fleming, D., Mangold, W. G., & Laforge, R. W. (1994). Relationship marketing in healthcare. Journal of Healthcare Marketing, 14(4), 42-47. Retrieved , from EBSCOhost database.

The Origins Of Christianity By Najr �� N - 1598 Words

5.2 Origins of Christianity in NajrÄ n The story of arriving Christianity to NajrÄ n is shrouded by controversy Muslim and Christian sources. This controversy can be seen in arguing particular issues such as the approximate date of arrival, the country where Christianity came from and the first person who evangelised to Christian faith. For Eastern Christian sources, the oldest date was claimed by Ä «bn MattaÃŒ  (1896), tells that the Saint Mar Marry, one of the 70th evangelists who spread after the time Jesus Christ, preached to Christianity in Arab lands, residents of tents, Yemen and NajrÄ n. Differently, the history of Church introduces other versions of that arrival, one of them offered by Eusebius (1998), who lived in the first half of the†¦show more content†¦The Nestorian works, especially the Chronicle of Seert (anonymous, 1907) and AkhbaÌ„r fatÃŒ £aÌ„rikat kursiÌ„ al-Mashriq min KitaÌ„b al-Majda (Ä «bn SulaymaÌ„n, 1899) provide another version for the introduction of Christianity to NajrÄ n. Both tell that the NajrÄ nite trader called HÃŒ £ayyÄ n traveled to the capital of Byzantium, Constantinople for trade and then he went to al-HÄ «ra (HÄ «rat al-Nu’man), an ancient city in south of Mesopotamia (Iraq), in the reign of the Sasanian emperor, Yazdegerd I 399 -420 AD (ibid). The story states that HÃŒ £ayyÄ n saw how Christians prayed and worshiped and subsequently he converted to Christianity and had baptized in its church (ibid). After returning to NajrÄ n, HÃŒ £ayyÄ n invited his family and other NajrÄ nites to his religion and Christianity became spread among many people of NajrÄ n and near HÃŒ £imyarite regions (ibid: 3). In addition, there is Abyssinian version for reaching the Christianity to Najran, states that the priest Azkir could establish new church and baptised 38 Christians in Najran by the second half of fifth century (Budge, 1928). For Muslim sources, there are two similar versions of arriving Christianity to NajrÄ n. In the first, historians such as Ibn-IshÃŒ £Ã„ q (1955), al-Mas’udi (1981) and Ibn HishÃŒÅ'aÌ„m (1994) relate that Christianity brought by a Christian ascetic called FaymiyÃ… «n (Phemion), coming from Syria (ShaÌ„m) to Arabia for working as a